See the Assortment, Pricing, Marketing campaign


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After four successful collabs, star-loved duo Loewe and On continue their stylish winning streak with a new capsule collection for the sunny season.

Priced from $65 to $2,150, the Loewe x On spring/summer range follows creative director Jonathan Anderson’s first stint as a costume designer on Challengers, which saw star Zendaya wear tennis-inspired looks by Loewe and On during the whirlwind press tour. The fifth Loewe x On collection comprises women’s and men’s activewear, footwear and accessories, including a new Cloudtilt 2.0 sneaker — recently seen on Emily Ratajkowski — with upgraded materials. The redesigned super-light running shoe now boasts a layered upper of technical mesh and woven materials, rubber toe guards and more padding on the shoe collar and tongue, and is finished with a branded heel loop.

As far as apparel, the clothing is designed to be worn in any weather: performance apparel is made from a recycled technical jersey that’s lightweight and water-repellent, while outerwear is crafted from ripstop fabric and features reflective accents. Pieces include workout tanks, T-shirts, training and bicycle shorts, track pants, oversized fleece hoodies and sweatshirts, insulated puffers and vests, and water- and windproof parkas and jackets. There are also accessories such as caps, neck gaiters, arm sleeves, briefs and socks to complete the look.

American runner Aaliyah Miller in the Loewe x On spring/summer 2024 campaign.

Loewe

The new collection comes in vibrant shades such as orange, pink, blue and neon yellow alongside neutrals such as white, gray, black and a new “Storm” blue tie-dye print. Of course, every piece is emblazoned with the two brands’ joint logo, a combination of the Spanish luxury house’s anagram and the activewear brand’s minimalist motif.

Loewe and the Swiss performance brand tapped a team of superstar athletes from around the world to showcase the collection across the California desert landscapes of Indian Canyon, Simi Valley and Palm Springs. Shot by photographer Ryan McGinley on film and Polaroid, the campaign stars No. 1 tennis player Ben Shelton and runner Aaliyah Miller, both hailing from the U.S.; Japanese Olympic runner Masato Yokata; German sprinter, bobsleigh pusher and 2024 Olympics hopeful Alexandra Burghardt; Spanish runner Mario Garcia Romo and Ethiopian-Italian runner Sintayehu Vissa. Director duo Rubberband also

Shop the Look

The collection comes after Loewe dressed a slew of stars at the Met Gala, including Ariana Grande, Ayo Edebiri, Greta Lee, Challengers director Luka Guadagnino and stars Josh O’Connor and Mike Faist, Vogue editor Anna Wintour, Jamie Dornan, Jonathan Bailey, Ambika Mod and Dan Levey. (Anderson was among the fashionable fundraiser’s honorary chairs.)

The collab is now available online and in stores and at select designer retailers, and at select pop-ups around the world. See more from the collection below, and shop the full range at and .

Loewe x On Drops 5th Collab: See the Collection, Pricing, Campaign

Editorial Staff
Editorial Staffhttps://www.iconicfamemagazine.com
WORLDWIDE PUBLICATION Iconic Fame Is a digital publication for all things fashion, music, events, and celebrities.

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